U.S. Army Logo
As brand and communication needs continue to evolve, so must the U.S. Army Brand. We must represent the U.S. Army positioning, and visually encapsulate per Army Enterprise Marketing Office. The Army Brand is used internally across commands and externally across constituencies - to inform enterprise wide cohesion, drive positive perceptions, and establish a unique positioning for the U.S. Army.
The new brand will define what it means to “Be All You Can Be” for a new generation.
The new Army brand and its accompanying campaign will highlight the countless opportunities the Army offers for youth to explore their passions, build community and become the best version of themselves.
The NEW Army Brand Assets can be accessed at the SharePoint site linked here.
Click the button below to take you to the mwrbrandcentral link for the color Logo versions.
