Summer Reading Program 2025

The Army MWR Library Summer Reading Program theme this year is "Level Up at Your Library".
This year's Summer Reading Program is presented by DoD MWR Libraries. All services host the Summer Reading Program. Utilize the marketing materials and work closely with your Army MWR Library program on your garrison to promote the campaign. Print out the poster/flyer and bookmark and ensure your Library is displaying these by distributing them to their facility. Utilize the digital ads including social media to enhance your campaign and promote your library events on your website and library webpage. When posting on social media, use #dodsummerreading2025

G9 Marketing will be adding the digital signage artwork to the Digital Signage Network but if your garrison is not on our network we ask that you use it on your garrison's signs. We will also add a "Happening" to each garrison home page toward the bottom of the page which takes patrons back to armymwr.com/read to register for the program associated with your garrison which entails tracking reading minutes. Patrons can also register in person at your garrison library.

For any locations that do not have a library, you can still join the effort and promote the campaign as patrons can still join virtually and log their minutes. The Summer Reading Program webpage is located on our HQ website at armymwr.com/read where patrons can sign up online using your garrison's Beanstack link and there is a link for virtual participation if someone is not on an installation and does not have access to the garrison library.

BRAND GUIDANCE: We ask all garrisons to use the official 2025 Summer Reading Program materials available in this Brand Central collection. Should your garrison library want to create additional marketing materials (e.g. a poster featuring artwork for a different age group), we ask that the library staff work with marketing at your garrison to ensure the logo lockup provided in this collection is used on them.